Branding

Branding

Fiction Factory's branding techniques pulls together all of the artifacts of a commercial or institutional brand, like a business card, a sign, a logo, or an advertisement, into a visual system.

How those are experienced over time is the design work. No part is created without considering the other parts or without thinking about how the target customer will first encounter the brand and then develop a relationship with that brand over time.

In the twentieth century, a consumer often had just a few touchpoints for a brand. For example, if you were to fly somewhere, you would see expressions of the airline on your ticket, at the gate, on the plane, on the uniforms of the flight attendants, and on various printed items on the plane, like the blankets, napkins, or in-flight magazines. Perhaps you would have seen a print or television ad.

Today, your experience still includes all of these items, but now it begins well before you arrive at the airport, when you buy your ticket on the airline’s website and receive an email confirmation, and carries through to a safety video and interactive options on board. Once you’ve arrived at your destination, you may also receive follow-ups by email asking about your experience on the trip or inviting you to further interact with the brand.

This expansion of touchpoints overlaps with almost every medium and considers a much longer span of engagement with the customer.

At Fiction Factory we specialize in pushing your brand awareness to the limits available technologies allow. In other words, there are no limits.

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Click HERE for a quote on your Branding positioning strategy and implementation!

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